A broad career with a coherent operating pattern.

• RGM / TPM / TPO advisory, trade governance, contract-to-cash, and O2C execution.
• Platform due diligence, vendor interrogation, and post-go-live stabilization.
• Development of the FP&A Simulator and applied AI / Python study for finance and business education.
• Finance and marketing teaching at CEFAM (ongoing) and independent facilitation and enablement work.

Client-facing functional lead across multi-market RGM / TPM / TPO deployments. Embedded as a senior functional and implementation advisor across multi-country engagements where promotional mechanics, Gross-to-Net logic, ERP integration, and settlement behavior had to align.

• Supported fit/gap assessment, design validation, SIT, UAT, cutover readiness, defect triage, and hypercare across 24 markets.
• Worked in client environments including Nestlé, Mars, Haleon, and Deoleo across North America, Europe, the Middle East, and Africa.
• Vendor-client alignment on complex promotional mechanics, ERP integration, and settlement path diagnosis.
• Business-to-technical defect translation — turning commercial complaints into reproducible issue statements for vendor and IT teams.

Finance Director for SalonCentric, L’Oréal PPD’s $1.1B national salon distribution operation. Direct P&L responsibility: $394M — a mixed portfolio of PPD brands and partner / competitive brands including Dyson, GHD, Bio Ionic, Revlon, Coty, and Olaplex.

What was built

The trade governance and promotions finance function was built from scratch: business case authored, executive sponsorship secured, seven-person team hired and led, function deployed from zero to a governed, auditable operation.

Scope and results

• Built and governed commercial finance and trade execution routines across a $1.1B channel operation with six distribution centers and four channel layers (sub-distribution, company-owned stores, street sales, e-commerce).
• Automated contracts, claims, and promotional finance workflows; rebuilt reconciliation routines across AP, AR, settlement, and Gross-to-Net reporting.
• Simultaneous AP/AR settlement across four channel layers — manufacturer distributor agreements, trade event mechanics, compliance chargebacks, and early payment discount windows.
• Contributed to 330+ basis points of gross margin recovery over three years through claims automation, ERP alignment, promotional finance redesign, and Gross-to-Net governance.
• Operations spanned Tampa Bay, Hudson Yards (New York), and New Jersey.

• Managed forecasting, P&L, and sales-cycle reporting for the SalonCentric business unit.
• Built trade investment allocation reporting tools used for commercial leadership decisions.
• Coordinated promotions finance processes, performance tracking, and accrual routines.

Designed and delivered practical coursework integrating financial logic, analytics, AI, ERP behavior, and business judgment across multiple cohorts.

Courses taught

• Financial Planning & Analysis (BBA) — Analyzes corporate financial statements using modern data analytics, social science research methods, and applied storytelling.
• Portfolio Management (BBA) — Global financial asset investment using business intelligence tools and financial report analysis. Covers money and capital markets, derivatives, and portfolio theory.
• Consumer Behavior (BBA) — Major trends in consumer behavior examined through consumer psychology, behavioral economics, behavioral finance, and sociology.
• Introduction to Marketing (BBA, First Year) — Brand management, product development, distribution planning, pricing strategy, promotional planning, marketing communications, and business case analysis.
• Sustainable Finance (BBA) — Financial audits, regulation and compliance with focus on green finance and CSR reporting for international corporations.
• Principles of Accounting (BBA) — GAAP and IFRS accounting rules and concepts.

• Finance of International Business Development — Explored the complexity of manufacturing and exporting a product internationally, with primary focus on Luxury Wine. Students identified international opportunities, analyzed liability, and sourced trade data.
• Marketing Budgets — Covered budgeting processes across diverse organizations: scope, teams, scheduling, resources, and contracts.
• Financial Planning & Analysis (BBA) — Analyzes corporate financial statements using modern data technology combined with social science research methods and applied storytelling.

Worked in CPG, luxury, entrepreneurship, and commercial resilience. The work connected institutional economics, commercial systems, scenario planning, and executive education.

Courses and projects

• MSc Luxury Management and Marketing (Thesis Supervision) — Supervised specialized projects for MSc students demonstrating deep understanding of a luxury sector via business plan or thesis. Selected supervised projects: Trend Forecasting in the Digital Age, Business Plan: Maison Lycon — Dog Resort & Spa, The French wine industry and the Chinese opportunity, TikTok as a tool for luxury brand marketing in China.
• New Ventures in the Luxury Industry (MSc) — Entrepreneurship concepts from the perspective of founders, investors, and established firms in the global luxury industry.
• Leadership in New Ventures (BBA) — Professional insight for new business strategy development, opportunities from regulation, entrepreneurial finance, and navigating start-ups and professional networks.
• Strategic Management (MBA — Teaching Assistant, Fall 2018) — Teaching assistant for the Strategic Management course in the emlyon MBA program. Supported course delivery, student engagement, and assessment activities.

• Digital Marketing (Undergraduate) — Survey course covering the foundations and practice of digital marketing for international undergraduate students studying abroad in Lyon. Topics included digital marketing strategy, social media marketing, content marketing, SEO fundamentals, email marketing, analytics, and campaign planning. Course conducted entirely in English.

• Introduction to Journalism (Bachelor — Journalism track) — Foundations of journalistic practice: news writing, editorial judgment, source ethics, media formats (print, digital, broadcast), and the role of journalism in democratic society. Conducted in English.
• Mass Media & Society (Bachelor — Mass Communications track) — Survey of mass media systems, media theory, audience behavior, media effects, and the evolving relationship between media institutions and society. Conducted in English.
• Communication Studies (Bachelor — Communication track) — Overview of communication theory and practice across interpersonal, organizational, and public communication contexts. Covered communication models, rhetoric, persuasion, and applied communication in professional settings. Conducted in English.

• Managed COGS models, BOMs, pro forma P&L, NPV analysis, supplier sourcing, SKU performance, and syndicated / POS data analysis.
• Product development across personal care SKU portfolio for national retail channels.

Supported the Technology Order Fulfillment division during the Agilent-to-Keysight de-merger, including pricing, supply chain, gross margin, and order fulfillment content.

Founded and operated an independent advisory practice supporting premium wine and beverage brands across DTC marketing, trade programs, CRM, POS execution, compliance, and hospitality.

Worked through product development, marketing analysis, launch coordination, promotional execution, retailer support, packaging, logistics, and retail performance routines at Estée Lauder / Clinique and L’Oréal.