We write about Revenue Growth Management as part of a larger commercial execution system — where contracts, execution, and finance must tell the same story. Read more on the Blog.
WHO WE ARE
Doppler/Edward is an executive RGM authority that sits at the intersection of Finance, Commercial, and Technology — and takes responsibility for whether Revenue Growth Management actually creates enterprise value.
Most RGM programs don't fail because the software is bad. They fail because the business model, process, and incentives around that software are broken. We engage across the full RGM cycle — from planning through settlement — so the system closes the loop between commercial intent and financial outcome.
THE FULL-STACK RGM CYCLE
Strategy & Planning (TPM)
Moving from "roll forward last year's plan" to zero-based, invest-for-growth planning. Linking promo calendars to P&L, brand objectives, and retailer strategy — not just to volume gaps.
Execution & Settlement
Industrializing the "unsexy" work — claims, deductions, settlement — so Sales can sell instead of reconciling spreadsheets. Reducing leakage, write-offs, and disputes that silently erode margin.
Trade Governance Architecture (Enforcement Layer)
Strategy without enforcement becomes leakage. We build the trade operating system, enforced by contract when needed: channel rules, funding logic, inventory economics, and compliance consequences -- so RGM survives contact with reality.
- Trade spend governance (funding rules, accrual discipline, dispute windows)
- Balance-sheet aware trade (inventory risk allocation and lifecycle rules)
- Channel integrity (anti-diversion; channel conflict management)
- Monetized non-compliance (chargebacks and enforceable consequences)
RGM only works when all three loops are wired together. That's the operating model we design, fix, and govern.
HOW WE ENGAGE
We work as advisory retainer, project sprint, or fixed-fee due diligence — scoped to the problem, not a billable hour model. Engagements are structured around clear exit criteria and measurable outcomes. See our full engagement parameters for details.